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Using Ideal-Scope and ASET

USE “CTRL+” to make the two image reference charts larger and more useful. How to use Ideal-Scope and ASET, click on this link and go to a clearer, full size page which is easy to read and follow.    

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The mostly false stigma of UV fluorescence in diamonds.

The common approach to the question of how UV fluorescence affects diamond pricing is that medium or greater tends to create a somewhat discounted asking price from the more common non-fluorescent and less than medium fluorescent diamonds. As a generalization, this is an acceptable statement, but does not begin to tell the full story.            Right […]

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The “right” way to do a trade-in.

It is simple, but you need to follow these steps to know what sort of deal you are making. #1.  Shop and discover what you want, what you can afford, and where you feel most comfortable in buying.  See what their return policy is.  Find out about any warranty or trade-back policies. #2.  Find out […]

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Advice to vacationers who want to buy jewelry or a diamonds when travelling

Pretend for a moment you are on a wonderful trip somewhere with your spouse or loved one.  In your busy lives, you never have enough time to do as much with one another as you would love to do, so you decide to shop together for a gift for one or both of you at […]

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Are you considering selling jewelry and diamonds? Please read further.

When you decide that it is time to sell a major diamond or a fine collection of jewelry, why would you ship it to our firm instead of selling it locally? If you live in a major metropolitan area, such as LA, Miami, New York City, Chicago, Dallas, we may agree that you will find […]

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Standardization of Diamond Grading

What it means to the trade Why it is beneficial to the trade and the consumer For as long time, 1967 to be more exact, I entered the family jewelry business. Since then I have been exposed to diamond trading, grading wholesaling and retailing. From cutter, to dealer, to retailer and to the consumer, the […]

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Thin is In: A Vendor’s Dilemma

The thin jewelry trend Fashion is often influenced by the cost of production. With precious metal prices rising to record levels we have seen fashion take to a course where thinner and lighter is “fashionable”. It certainly is logical, but it is my belief we have reached and likely have passed beyond a reasonable limit […]

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