• David Atlas, Expert Gemologist

A directly quoted comment from a consumer / purchaser of an ASET and Ideal-Scope. April 2017

“I used the ASET, Ideal-Scope, and LED loupe and what a difference it made in my evaluation of diamonds at a local retailer I’ve already visited a few times. None of the diamonds they were trying to sell me, a few being Forevermark black labels H&A’s, came close to ideal light performance. In fact, the […]

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Best Practices in Selling Estate Jewelry, Diamonds and Gems

 A definitive guide to doing the job right, without regret, and without making costly mistakes. For over 40 years of my even longer career in the jewelry industry, I bought and sold estate jewelry, diamonds and gems. There is nothing like daily experience over decades to give someone a unique and wonderful insight into the […]

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How luck we really are….

Some good things to consider before you complain that things are not exactly right. Click to enable presentation: How Lucky We Really Are

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